Long before becoming a marketer, I've always been fascinated by what makes people tick.

Growing up between Hong Kong and Australia, I learned to move between different cultures and understand how context shapes how people make decisions. That became the foundation of my career in technology marketing, where I scaled products and campaigns across the US, Europe, Asia, and Latin America.

When I started at Google, I was in customer operations supporting everyone from savvy internet psychics to agency holding companies dabbling in digital. Fifteen years later, I was leading nine-figure marketing programs and had built a 40-person demand gen organization from 2 people.

Now, I help companies navigate building new marketing capabilities, scaling to new markets, or need someone who can bridge strategy across cultures, companies, and constituents.

If you're working through something similar, I'd be curious to hear about it — get in touch below.

Based in San Francisco.

A woman with shoulder-length dark hair standing against a pink wall with holes and shadows, wearing a black blazer with leather cuffs and gold buttons.

About Sonja 關於李澄

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