Problem

Early in the pandemic, public health authorities worldwide needed to drive rapid adoption of Exposure Notifications.

They faced limited capacity and public skepticism around privacy and Big Tech — with no budget, clarity on how to talk about it, and an urgent timeline.

Volunteered as the first PMM on this unprecedented partnership in March 2020.

Within weeks, I created product messaging, a joint brand framework, and foundational assets that secured joint CMO approval.

I then led a team to develop turnkey marketing toolkits adapted for 40 locales and advised health agencies worldwide on public education, and spearheaded US partnerships with United Airlines, Nextdoor, and Airbnb for cross-product promotion.

The NHS estimates 10,000 lives saved in the UK with this technology.

Germany's "Corona Warn" app reached 25M active users, with 9M positive diagnoses willingly shared.

100% marketing toolkit adoption, including at press events with CA Governor Gavin Newsom and former NY Governor Andrew Cuomo

Zero public regulatory incidents despite intense privacy scrutiny

Problem

For the first time in a decade, Google wanted to invest in consumer demand for Android.

But there was no unified team, communications plan, or channel coordination with industry partners.

I built a nine-figure US demand generation program from scratch, scaling the team from 2 to 40 people over two years.

I established campaign processes, creative workflows, and channel integrations with retailers—while coordinating 16+ teams across Google and Samsung HQ at each stage of campaign development.

Delivered on-time campaigns tied to major device launches across three continents.

Drove measurable increases in Android consideration.

United three billion-dollar brands (Android, Samsung, Google) under a cohesive product narrative and architecture